How to build a personal brand people will remember

How to build a personal brand people will rememberHow to build a personal brand people will rememberToday, one of the most common questions industry professionals ask themselves (or get asked) is how they plan to build themselves into a brand.Ten years ago, this question didnt even exist.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moreIn fact, 10 years ago, in 2009, vlogging on YouTube was just starting to gain (niche) popularity. Blogging was still seen as this weird basement-dwelling hobby, facebook inc was starting to warm people up to the idea of sharing their thoughts online, and Twitter was where you shared the thoughts you didnt feel comfortable sharing on Facebook (still true).Fast-forward a decade, though, and now the concept of building yourself as a brand on the internet is not only popular and accepted - its actually seen as a viable career path.By Building Yourself as a Brand, You Become One (or Several) of the Following ThingsInfluencerThought LeaderPersonal Branding ExpertOnline PersonalityInstagrammer / YouTuberNow, some people argue this societal shift happened because social platforms like Facebook, Twitter, YouTube, Instagram, etc., democratized peoples ability to gain social status. I first heard it framed this way when I was talking to a friend,Nico Bossi, who is part of the venture capital firm,Alpha Edison- and I agreed. Before the digital landscape made it possible to create and gain your own status, elevating yourself in society was largely dependant upon some sort of validated, external source saying so.For example, you couldnt gain status as a musician unless you were signed by one of the major record labels. Or, you couldnt have your own TV show unless you were signed by a major network.Today? If you have 2.2 million subscribers on YouTube, the world is at your fingertips.There Are Massive Benefits in Todays Society to Building Yourself Into a BrandMy personal belief is that all of us, whether we are conscious of it or not, are in some way, shape, or form, building a brand for ourselves on the internet.And the reason is because, by definition, if you are online in any way, shape, or form, you are playing the game. Even if you have almost no presence at all, your lack of presence is actually still sending a signal. Your half-hearted social profiles are still telling a story to anyone who comes across them. Your Facebook status updates, no matter how simple they are, represent you at scale. Which is why, my personal philosophy is this youre playing the game whether you know it or not, so you might as well play it consciously.Here are three simple ways Ive gone about playing it myself - and how you can be more deliberate in the way you build yourself into a brand.1. Everything You Do, Have Done, and Will Ever Do in Life, Has a Place in Your StoryI started taking my personal brand seriously when I was 23 years old.Id just graduated from college with a degree in fiction writing, and I knew I wanted to build a career for myself as a writer - specifically a best-selling author. At the time, I was working at an advertising agency as a copywriter. I learned very quickly (from my mentor, who was the creative director) that people dont buy products. They dont buy books.They buy brands, and they buy authorsSo I started to think about what unique pillars I could associate with myself and my personal brand. What stories could I come back to over and over again?The first one that came to mind, of course, was the fact that I spent the entirety of my adolescence playing World of Warcraft - and becoming one of the highest-ranked players in North America. The second was the fact that (at the time) I was a full-on bodybuilder, eating six meals per day and lifting seven days per week. So, I took these stories and built on them endlessly. I wrote about them online. I reflected on the lessons they taught me. And I us ed them as cornerstones for everything else I wanted to write about and share.Instead of shying away from parts of your life you think not everyone will understand, appreciate, or be open to, do the opposite. Include them. Find the common threads. These stories are part of you, and they will help others feel like they know who you are as a human being.2. Control What People See by Being Deliberate About the Media Attached to Your NameThe internet is a TV screen.The most exaggerated example of this would be a YouTuber, sitting in a Lamborghini, counting a stack of hundreds talking about real estate. It doesnt matter whether this is the YouTubers real life or not - this is TV, remember?What matters is whatyouchoose to do withyourown brand.Very early on, I realized that the quality of the media you publish online tells another story. If people see you being filmed with a high-grade camera, they assume youre professional, successful, etc. If your photos are clearly taken by someone who knows what theyre doing, people assume you have resources to invest in your content - which means youre professional, successful, etc.So, get a professional headshot. Fix your Twitter cover photo. And realize, it doesnt matter what industry youre in quality of media tells a story.3. The Best Way to Write About Yourself Is to Be DirectAnd the more direct you are, the faster youll scale your message.Ive worked with more than 200 founders, executives, NYT best-sellers, Grammy winners, international public speakers, angel investors, venture capitalists, and more, helping them build effective personal brands for themselves. And one of the most common mistakes I see, over and over again, is people thinking saying less is saying more.Let me tell you somethingThis strategy works incredibly well in the real world. Right? You walk into a room - lets say a private event or dinner. You dont feel the need to zustrom around and tell everyone how great you are. You let conversations unfold natu rally. And then, later in the night, usually after a few glasses of wine (and after youve already played the humility card), you decide to divulge.This isnt rocket science. I see this exact situation happen four nights a week.However, this is a horrible strategy on the internet. You gain nothing by writing in your LinkedIn bio, I help make the world a better place. As a reader, a user, and someone who clicked and wants to know what theyre looking at as quickly as possible, I have no idea what that actually means. Do you work for a non-profit? Are you the founder of a social impact startup?I find people avoid saying the truth for one of two reasonsThey fear coming off as being egotistical (because theyre talking about themselves).They want to be mysterious. (Which, theyre not. Theyre just being confusing).Youre 10x better off just saying what you do, how you do it, and why.Dont say, I help make the world a better place. Say, Angel Investor. Formerly VP of company. Passionate about st artups working toward a sustainable future.Clarity is king.This article first appeared on Medium.

Heres how Top Companies find Construction Workers

Heres how Top Companies find Construction WorkersHeres how Top Companies find Construction WorkersHeres how Top Companies find Construction Workers ConlanThe construction industry has made some big gains since the economy turned aroundand the Bureau of Labor Statisticsexpects it to grow another 10% by 2024 compared with 2014 numbers.But all this growth also creates a major talent crunch for employers. Its a constantly evolving situation, says Tim Mayer, director of talent acquisition at Kraus-Anderson Construction Co. in Circle Pines, Minnesota. You think you have a handle on it one day, and the next day things have changed and its different.Heres how top construction companies are successfully recruiting new hires and retaining their best employees.Compete on WagesPeople marry for love but work for money, and we work to make sure that compensation is not the reason people wont consider ur industry. There are a variety of benchmarking tools and sources we use to drill down to the job and geographic area to determine what the appropriate salary structure is. We also offer an annual bonus and incentive plan.Mark Peabody, Vice President of HR, U.S. Concrete, Euless, TXberater New EmployeesWere absolutely willing to train someone with the right work ethic. We find the best way to train a green new hire is to pair them with a successful seasoned employee who can teach them the ropes of how our company goes to market.Nicole Ferderer, Human Resources Manager, Haldeman-Homme, MinneapolisHire from a Broad Range of BackgroundsWhile its certainly important to build a knowledgeable and experienced staff, some of my companys top performers have been people whove made career changes. We make it a point to hire a diverse cross-section of people from architects, engineers and designers to military veterans,former police officers and a professional boxer who we believe have skills that translate to our business and, just as important, are a good fit for our culture.Jim Caulfiel d, Partner, Fields Development Group, Hoboken, New JerseyEstablish InternshipsWhen we are hiring for certain experienced positions, such as mechanical or electrical engineers or architects, we seek qualified candidates. However, many positions we are willing to train for and we have a very robust intern program to grow our owntalent. Grays intern program has been in place more than 15 years and produced great talent. Our current COO and dezentral managers in our southeast and south Atlantic offices are products of this program.Susan Brewer, Vice President of Human Resources, Gray Construction, Lexington, KentuckyBuild PartnershipsWe utilize our partnerships with schools and trade programs like Boards of Cooperative Educational Services in order to have a pipeline of young talent that have shown interest in pursuing the construction trades but may not have any work experience. Chris List, HR director, Comfort Windows, Syracuse, New YorkOffer Training throughout CareersAs an integrate d design and construction company, training and development is an important part of our business. We offer internal training programs based on our business processes, industry standards, safety and best practices. Most of our training programs are developed internally. We offer different programs tailored to the different needs of our employee-owners, included office-based staff (engineers, architects, project managers, business development, estimators, schedulers) and our field staff (construction). We also offer external training through associations, professional trainers and online learning sources.Brian Gallagher, Vice President, ONeal, AtlantaBuild Your Employer BrandGood people are being taken care of at their current companies they have no reason to pick up the phone when a similar company gives them a call. We have a pretty strong company brand with a long history, great core values and a good reputation in the market as a builder. Were working on leveraging that to attract people to us. We talk about what it means to work here how it will impact your career and community.Tim Mayer, Director of Talent Acquisition, Kraus-Anderson Construction Co., Circle Pines, MinnesotaPlan for the FutureWe are working really hard on building our succession plan for every essential role in our company. The succession plan requires us to identify gaps in knowledge so we can improve our service and grow our business. Were investing in both technical training and leadership developmentto ensure our folks have a career path in front of them, and our teams have the bench depth to maintain project performance as our projects get larger and more complex.Julie Strong, CEO, C1S Group, DallasLearn moreConstruction Lets Get HiringConstruction Hiring is Growing in these AreasInterview Questions to ask when Hiring Construction Workers

What your favorite pasta dish says about your personality

What your favorite pasta dish says about your personalityWhat your favorite pasta dish says about your personalityA good bowl of sizzling pasta al dente can turn a bad day right side up. But when it comes to choosing thetypeof pasta to make, we all have our preferences. Maybe youre a fan of the creamy white sauce pasta, or you prefer eating your noodles with a meaty sauce. Whatever the case, your favorite pasta dish can reveal a lot about your personality. Find out what your favorite pasta dish says about you.1. Penne Alla Vodka - You like to partyAnyone who likes to eat their pasta with vodka sauce definitely enjoys a good pub crawl. Youre the life of the party and usually the last person to leave the dance floor when the club is closing.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moreOur favorite Penne alla Vodka recipePenne with vodka sauce from Handle the Heat2. Spaghetti With Clams - You re adventurousYou need to be a little adventurous to eat your pasta with little creatures that live buried under the sand at the bottom of the ocean. But hey - were not judging you, we wish that we had your sense of adventure Youve likely already skydived at least once in your life and youre probably a certified scuba diver.Our favorite spaghetti with clams recipeSpaghettiwithclams, parsley, garlic and lemon from Food523. Mac And Cheese - You put family firstTheres nothing that makes you happier than sharing a big pot of mac and cheese with your family. You likely live close to home and enjoy a close relationship with your parents and siblings. You would do anything for your family and you truly value their opinion. If they dont approve of your SO, that relationship wont last long.Our favorite mac and cheese recipeCreamycrockpotbutternut mac and cheese from A Beautiful Mess4. Pasta Al Pomodoro - You like the classicsYou like pasta al pomodoro because its the most iconic of all th e pasta dishes. Youre a firm believer that the original is always better than the remake. You probably have a stack of Jane Austin novels in your bedroom and an Audrey Hepburn poster on your wall. You secretly wish that you grew up in the 50s and Top 40 music is your worst nightmare.Our favorite pasta al pomodoro recipeSpaghetto al Pomodoro from Eataly5. Ravioli - Youre full of surprisesYoure not easy to predict and people who have preconceived ideas about you when they first meet you find that youre a completely different person after getting to know you better. Youre the sweet, quiet one who likes to get a little wild sometimes. Like ravioli, you appear hard to read on the outside but on the inside, youre bursting with flavor.Our favorite ravioli recipePortobello mushroom ravioli with peas and prosciutto from Bev Cooks6. Pasta Primavera - Youre a secret health nutYou pretend to be a pasta person, but secretly you still care about eating your vegetables. Thats why you steer clear of the higher calorie creamy pasta dishes that all of your friends order when you go out to eat Italian. You care about eating healthy but youll never deprive yourself of all the yumminess that life has to offer.Our favorite pasta primavera recipeEasy pasta primavera recipe from Simply Recipes7. Spaghetti Aglio E Olio - Youre a minimalistIf you like eating your spaghetti simply with olive oil, fresh garlic, red pepper flakes and nothing else, then youre one of those people who thinks less is best. Youre happy with owning only a few quality possessions and your worst nightmare is a cluttered closet. Youd rather spend your money on travel than an expensive car.Our favorite spaghetti aglio e olio recipeSpaghetti aglio e olio from Kitchn8. Pasta AllArrabbiata - Youre the sassy oneYoure a little spicy, just like your favorite pasta dish. You live your life with a take it or leave it attitude - people can either take you as you are or take their business elsewhere. In Italian, Arrabbi ata means angry, but youre not an angry person by nature, youre just not afraid to confront people if they betray you.Our favorite penne allarrabbiata recipeSpicy arrabbiata penne from the Food NetworkThis article originally appeared on Swirled.You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people

7 Moments That Job Seekers Know All Too Well

7 Moments That Job Seekers Know All Too Well7 Moments That Job Seekers Know All Too Well 20 Companies With Tough (But Fair) Interview Processes Lets be honest - as rewarding as the end result is, looking for a new job can be exhausting. Between looking for the right opportunities, creating customized resumes and going on interviews, you put a lot of time, energy and emotion into the process. But even if youre feeling frustrated, its important to know that youre not in it alone - below are seven moments that nearly all job seekers can relate to.( Pro tip want to fast forward to happily ever after? Consider working with a staffing services firm like Kforce , who will proactively find the perfect match for you )Its easy to get discouraged during a long, difficult job search, but remember No matter how frustrating it gets, the right job is out there for you

What You Must Know About Sign up Template

What You Must Know About Sign up Template Its possible to create the sort of sheet which will help you to stay organized and that will permit you to understand just who showed up. Usually a signup sheet is extremely easy and theres nothing much to do about it. It should be very organized. Whether you will supply the signup sheet free of charge or at a cost you will require a good one for your specific need. It is essential that prospective pages understand they are supposed to conduct themselves in an adult fashion and ought to always be on their very best behavior since they are representing their delegates, families, and schools. Sign in sheets are extremely important for practically any gathering in order to keep a watch out for the quantity of participants or count the extra number of folks making an appearance at the occasion. A signup sheet is a sheet where folks sign to allow the organizers or others know they are a part of an event or theyre agreeing to participate i n something. Printable sign-up sheets give you a terrific method to bring in interest for something which youre going to plan or organize. You will need to demonstrate that youve taken reasonable actions to fulfill the needs of the new law. No setting up or downloading of software is needed for using such a technique of getting a form. Start by picking the security or sign template you will need. You should think about downloading the ideal sign in template to create the formulation easy. A very helpful way to keep in mind the order in which flats and sharps are added to an important signature is to recognize theyre the reverse of one another. ur in depth collection of construction signs is proper for a number of needs. A vital signature is composed of sharps or flats, not a mixture of the two. Our construction signs are created from the best materials around, so you may rest assured knowing your investment will endure for a lengthy time. The psd is high quality and youl l be able to alter yo your requirements. There are twelve different sign in sheet templates readily available, so odds are you will be in a position to find one which meets your requirements. Two clever new products are designed to ease the use of cor-plastic for indoor signs. Please Sign In is not difficult to use. Each sign was left blank, so that you may write the glaubenszeugnis that you would like to say. Know What Kind of Signs that You Want to Make before you get started making them, you wish to get an idea as to what sort of information you desire the sign youre going to make is equipped to convey. In contrast to other sorts of signage, construction signs must be in a position to convey a message instantaneously. Reserved signs are typical signs you will notice in parking areas and restaurants. 4,134 signs and placards that you may download and print. Non normal signs are a specific challenge. The Characteristics of Sign up Template Possessing the agreement in wr iting will be able to help you avoid issues and help your proxy remember precisely what your stance is on each important matter. If youre utilizing the sign in template for an event, be sure you get the absolute fruchtwein out of the information that youre gathering. In the event the template isnt in the right format there is not any value of using it. Add a customized logo, title to cover page and also customize the entire template according to your requirements. Creating Sign In Sheet Templates is not anywhere near as difficult as they once utilized to be. The templates are offered in Microsoft Word so that you dont have to be worried about the formats. Their template is nahe daran sein to create with a few easy clicks. Friend class templates have to be defined outside the class template in which theyre declared. The eye-catching flat design will increase the whole look of the plan template. Three main kinds of templates are most popularly utilized. There are plenty of t emplates that could be used for presenting your details. Check out these totally free join sheet templates for personal or company usage.

LinkedIn Launches Inspiration Index, Reveals Most Inspired Professionals

LinkedIn Launches Inspiration Index, Reveals fruchtwein Inspired Professionals Last month (July 23), LinkedIn, the worlds largest professional network, launched its Inspiration Index designed to discover what the most inspired professionals do for a living. To date, more than 100,000 professionals have contributed to the index by answering one simple question How often do you feel inspired by your work? The index measures responses on a scale of 0 (never inspired) to 100 (always inspired).The Inspiration Index welches launched to measure where the most inspired professionals in the world are and what they do for a living, said Joe Roualdes, a senior manager of communications for LinkedIn Talent Solutions. This data can help recruiters show prospective candidates that certain industries can actually boost their spirits and make their work more inspiring.The index findings includeMost inspired indus tries for HR and Recruiting professionals (average score = 69)1. Hospitality 762. Pharmaceuticals 733. Education Management 724. Financial Services 725. Non-profit Organization Management 71Most inspired industries for sales business development professionals (average score = 67)1. Health, Wellness and Fitness 772. Airlines/Aviation 773. Computer and Network Security 764. Internet 735. Leisure, Travel and Tourism 73Most inspired industries for marketing professionals (average score = 67)1. Food Beverages 722. Financial Services 713. Internet 714. Information Technology and Services 705. Non-profit Organization Management 69Most inspired industries for finance accounting professionals (average score = 63)1. Real Estate 692. Management Consulting 673. Telecommunications 664. Information Technology and Services 665. Pharmaceuticals 65Anyone with any career, even non-LinkedIn members, can participate. Contribute to the Inspiration Index here.